How your website can sell more cars The truth is plenty of vehicle dealers are missing out on unit sales due to a lack of know-how concerning web campaigns, now this is something that is not exclusive to the motor industry as numerous companies are leaving orders on the web table. The problem kicks off with keyword targeting and just not comprehending the ranking elements that influence the way search engines apply rank to each websites and page. The difference between a top spot and a bottom listed site is regarded to be thirty five to forty percent additional website visitors, to put some figures on this if we were looking at a used car search term that enjoys one thousand monthly hits a site at the top will be seen by circa three hundred and fifty more car buyers each month and yes this is guaranteed. What other form of promotion and marketing offers you more bang for your buck? Let's recap on this for minute. Three hundred and fifty online site visitors every month four thousand two hundred a year; do you believe the dealer with a strong online presence sells a lot more cars? You bet these companies do. A number of motor sector observers have recently released reports on the importance of a good dealer internet site position. The one thing all these reports have in common is the phenomenal amount of time car clients are investing investigating their next car before visiting a car dealer. If you drill this down to one manufacturer in a medium sized town then the figures can be circa three hundred possible buyers a month from one search phrase, many opportunities are being missed out on by companies in every locality. The difficulty for many is that they simply do not understand how to develop their net marketing activity, this in itself should not turn out to be a setback, look at it another way not many car drivers can or have the equipment to service their own cars, no they book their vehicles in with a local servicing facility, so why should a car distributor not book their internet promotion in for health check, and designate some money from the advertising budget, answer every agent should! Internet promotion and marketing compared to any other form of project allows a company to line itself up where buyers are actively looking, which if you reflect on the last press campaign or mail drop your dealership distributed you really have not got any notion of how many likely purchasers you will hit like most hunter you are just hoping for a solid result. The distinguishable benefit of a focused web campaign is your business becomes the hunted, now that sounds like an effective way to reach out to potential buyers. The economic news from around the world continues to report doom and gloom with the UK recording a double dip recession all this financial anxiety will no doubt make 2012 and beyond a further challenging period for car dealers. As the saying goes if you do the same things as you always do you can realistic predict to get the same results or even worse your sales may go in reverse. To conclude dealers that have already allocated marketing finance to online activity are on the right path to extra car sales even in these tough trading times, and the best thing about this marketing push is unlike a press, radio or mail drop it lasts longer although improving your web presence does take time a knowledge to be successful so make sure you get professional help before wasting your budget. car dealer seo